How to use Workflow Trigger: Birthday Reminder

One Workflow Trigger that is helpful to create a more personalized experience for your clients is the Birthday Reminder trigger. This can be used in all sorts of ways from simple birthday celebration emails to special birthday promotions. This article will cover exactly how to create a Birthday Reminder Workflow Trigger and what customization options are available for this trigger.

Tip: Usually you would want to send a reminder every year, so for this workflow please make sure to enable “Allow re-entry” in the workflow settings.

1. Start by clicking 'Automation' on the navigation bar.

1 Click on "automation".

2. Next, select 'Create Workflow' to proceed.

2 Now, click on "Create Workflow".

3. Choose 'Start from Scratch' to initiate a new workflow.

3 Click on "Start from Scratch".

4. Now, tap here to add a new trigger to your workflow.

4 Click here.

5. Then, click on 'Birthday reminder' to set the trigger type.

5 Now, click on "Birthday reminder".

6. After setting the trigger, go ahead and click 'Add filters'.

6 Once that's done, click on "Add filters".

7. Continue by selecting 'Select' to specify filter options.

7 Click on "Select".

8. This is just an example of filters.

  • Under Filters, there are multiple options available to you

  • Before no. of days and After no. of days impacts the timing of when this workflow will trigger. Respectively, this will trigger on the selected number of days before or after the contact’s listed birthdate.

  • Month is and Day is allow you to specify which dates or months can trigger this workflow. For example, you can make this workflow only trigger for birthdays in March, or for birthdays that coincide with a holiday.

  • Custom Field allows you to filter which contacts can be added to this workflow based on custom fields you have created.

8 Upload

9. After, Click "Save Trigger"

9 Upload

Did this answer your question?
😞
😐
😁