How to Enable "Mark Email as Invalid" for Hard Bounces

Learn how to safeguard your email deliverability by enabling the "Mark Email as Invalid" feature for hard bounces. This article provides a step-by-step guide on setting up this feature, ensuring that emails causing hard bounces are flagged and removed from your active mailing lists. Ideal for email marketers and campaign managers looking to maintain a clean and effective email database.

What is it?

An email bounce occurs when an email is not delivered or is rejected by the recipient's email provider. There are two types of bounces:

Hard bounce: Occurs when an email address does not exist.
Soft bounce: A temporary failure, which can occur for reasons such as the recipient's server being down or the mailbox being full.

Why it matters

Too many bounced emails can harm your domain reputation, leading to your emails being marked as spam. This is why it is important to mark hard-bounced emails as invalid.

How to enable it

You can mark emails as invalid if they bounce by adjusting the settings within the Sub-Account Settings.

1. Let's start by navigating to your settings.

1 Click on the element.

2. Next, select the 'Business Profile Settings' option.

3. Now, move to the General section.

3 Click on the element.

4. Finally, Click here to Enable "Mark Emails As Invalid due to Hard Bounce"

4 Click on the element.

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