In digital marketing, especially within the fitness industry, ensuring your emails reach and engage your audience is paramount. However, not every email sent will be opened by its recipients. If you've ever wondered how to capture the attention of those who might have missed your first message, here's a practical strategy: resend your email to those non-openers with a revamped subject line. Here's how it works in LeadDec:
Step 1: Evaluate Your Campaign's Engagement
Firstly, scrutinize the statistics of your recently sent email campaigns. Consider an email with the subject line: "Going from 4 or 5 clients a month to over 20". If the open rate is less than satisfactory (say, 18%), it's a clear indicator that the message might have been overlooked or didn't resonate enough to prompt an open.
Step 2: Resend to Non-Openers
LeadDec offers a simple yet effective feature for such instances - the "Resend Unopened" option. This allows you to specifically target those who didn't open the original email. By clicking on this option, you can revise the subject line to make it more compelling. For instance, adding a shock face emoji with a slightly tweaked message can create a sense of urgency or curiosity that was missing before.
Step 3: Fine-Tune Your Subject Line
Revamping the subject line is crucial. It's your second chance to make a first impression. A more informative or emotionally engaging subject line might be the key to unlocking higher open rates. In the example given, altering the subject to include a shock face emoji "😲 Going from 4 or 5 clients a month to over 20" adds an element of surprise that can prompt recipients to rethink and open the email.
Step 4: Schedule the Resend
After adjusting the subject line, schedule the resend at an optimal time. It’s wise to choose a different time from the original send-out to avoid bombarding your audience with emails at the same time every day. Spread out the resend to later in the day or even a different day to give your campaign fresh exposure.
Step 5: Confirm and Launch
With your new subject line in place and the resend time scheduled, confirm and launch the resend. LeadDec automates this process, ensuring those who missed your email initially have another chance to engage with your content.
Why This Matters
Engagement rates are crucial to the success of email marketing campaigns. By resending emails to non-openers with a revised subject line, you’re not only increasing the potential for higher open rates but also ensuring your valuable content reaches a broader segment of your audience. This practice demonstrates persistence and creativity in your marketing efforts, qualities that resonate well within the fitness industry.
Conclusion
Missed emails no longer signify missed opportunities. With LeadDec, targeting non-openers through a thoughtful resend strategy can significantly amplify your email engagement. This approach is about understanding the nuances of audience behavior and being agile enough to tweak your strategy for optimal results. Remember, in the fast-paced world of fitness marketing, being seen is just as important as being heard.